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Trends ROI

Measuring Impact

It’s obvious that every organization needs to plan for the future. Paradoxically, you must justify paying for strategic trends forecasting and advising in the present, well before you can measure your return on investment using the standard metrics.

With the benefit of hindsight, it’s easy to look back and evaluate whether you made the right decisions. So how do you measure the ROI of something that won’t happen for a year or more?

Webbmedia Group has created a ROI Scorecard to help stakeholders understand how to measure the value of future forecasting. It offers a set of quantitative and qualitative measurements to better understand the value of forecasting and to help your organization evaluate a potential investment. Since technology and business forecasting intersect most deeply with a company’s staff development, leadership, brand reputation and financial success, there are measurements across all four categories.

The scorecard also includes a set of sample benchmarks that you can easily customize for your organization. You can download a high-resolution version of it here.

WMG_ForecastingROI