Amy Webb

CEO and Founder


Amy Webb is an author, futurist and Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. Now in its second decade, the Institute advises Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups around the world.

Amy also serves on the adjunct faculty of the NYU Stern School of Business, where she teaches a popular MBA-level course on futures forecasting.

Amy was named to the Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led. She is a 2017-18 Fellow in the United States-Japan Leadership Program. She was a 2014-15 Visiting Nieman Fellow at Harvard University, and her research on the future of education reform received a national Sigma Delta Chi award. Amy was also a Delegate on the former U.S.-Russia Bilateral Presidential Commission, where she worked on the future of technology, media and international diplomacy.

Amy’s research focuses on how technology will transform the way we live, work and govern. Her future forecasting work and commentary has been featured in the New York Times, MIT Sloan Management Review, Harvard Business Review, Wall Street Journal, Los Angeles TimesFortune, Inc. Magazine, Fast Company, CNN, NPR, and more. Her research has also been cited in several academic papers. She is the tech columnist and a contributing editor at Inc. Magazine, where she writes about the future of technology and business.

Amy is the author of three books, including The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (PublicAffairs, December 2016) which explains how to predict and manage technological change. It was selected as one of Fast Company’s Best Books of 2016, won a Gold Axiom Medal for the best business/technology book of 2016, was an Amazon’s best book of December 2016 and was a #1 Bestseller. Her bestselling memoir Data, A Love Story (Dutton/ Penguin 2013) is about finding love via algorithms. Her TED talk about Data has been viewed more than 6 million times and has been translated into 32 languages. Data is being adapted as a feature film, which is currently in production.

For the past 15 years, she has been dedicated to helping inform and shape the future of journalism. Amy is a new member of the accreditation council of the ACEJMC, where she is helping to recalibrate accreditation standards for journalism and communication programs throughout the country. She was a David Letterman Distinguished Professional Lecturer at Ball State University in 2016. Every year, Webb lectures about the future of media and technology at a number of universities, which have included Harvard University, Institut d’études politiques de Paris, Temple University, Tokyo University and National University of Kyiv.

Amy is a member of the Academy of Television Arts & Sciences (Interactive Media Peer Group – Emmy award judge). She serves on the Board of Directors for the Baltimore Symphony Orchestra and serves on several startup and advisory boards, including the SXSW Accelerator.

Amy originally attended the Jacobs School of Music to study classical clarinet. She holds a B.A. in political science, game theory and economics from Indiana University and an M.S. from the Columbia University Graduate School of Journalism. She also earned Nikyu Certification in the Japanese government-administered Language Proficiency Test and speaks fluently. In addition, she earned the rank of Shodan (first-degree black belt) in Aikido, but a serious accident during training a few years ago forced her to retire.

Amy began her career as a writer with Newsweek (Tokyo) and the Wall Street Journal (Hong Kong) where she covered emerging technology, media and cultural trends.


Prospective NYU MBA students:

I’m teaching Thursday nights this fall 2017 and also Thursday nights spring 2018. Registration is first-come, first served. My class fills up very quickly, and auditing is not permitted. Unfortunately I cannot make exceptions. If you have questions, please be in touch with me directly via my NYU email address.


Media Interview, Speaking and Lecturing Requests

Media Requests

If you are a reporter and want to interview me for a story, or if you need FTI research, please contact Tara Baumgarten: or call 908-325-3859 (direct) or 908-400-0946 (mobile). This includes requests for broadcast appearances. If you are on immediate deadline, call our office: 267-342-4300.

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Lecturing and Speaking Engagements

I’m represented exclusively by Stern Speakers. Please be in touch with Danny Stern at or Ania Trzepizur at You can also reach them at (908) 276-4344.

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The Signals Are Talking: Media requests

If you are a reporter or reviewer, please send your request to Tara Baumgarten: or call 908-325-3859 (direct) or 908-400-0946 (mobile).

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TV/ Film consulting requests:

If you are a producer or writer working on tech/ science/ future-themed shows and film projects and would like my help, please contact Tara Baumgarten: or call 908-325-3859 (direct) or 908-400-0946 (mobile).

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Film rights for Data and my TED talk:

The rights have been claimed and a movie is in production.