Automated Versioning

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Automated Versioning

We expect to see news and entertainment media companies developing multiple versions of the same content to reach wider audiences or to produce massive amounts of content at scale.

Journalists at Switzerland-based Tamedia experimented with generative techniques during their country’s 2018 election.

A decision-tree algorithm Tamedia named “Tobi” generated automated articles detailing vote results for each of the municipalities covered by the private media group’s 30 newspapers, and it produced content simultaneously in multiple languages.

In total, Tobi generated 39,996 different versions of election stories averaging 250 words in length and published to Tamedia’s online platforms. Each story carried a special byline alerting readers that the story had been written by an algorithm.

With more experiments underway, we expect to see news and entertainment media companies developing multiple versions of the same content to reach wider audiences or to produce massive amounts of content at scale.