We expect to see news and entertainment media companies developing multiple versions of the same content to reach wider audiences or to produce massive amounts of content at scale.
Journalists at Switzerland-based Tamedia experimented with generative techniques during their country’s 2018 election.
A decision-tree algorithm Tamedia named “Tobi” generated automated articles detailing vote results for each of the municipalities covered by the private media group’s 30 newspapers, and it produced content simultaneously in multiple languages.
In total, Tobi generated 39,996 different versions of election stories averaging 250 words in length and published to Tamedia’s online platforms. Each story carried a special byline alerting readers that the story had been written by an algorithm.
With more experiments underway, we expect to see news and entertainment media companies developing multiple versions of the same content to reach wider audiences or to produce massive amounts of content at scale.
This trend is part of our section on Artificial Intelligence. Other trends in this section include:
Advertising and Public Relations, Aerospace, Agriculture, Airlines, Alternative Energy Production & Services, Architectural Services, Auto Manufacturers, Banking, Beauty, Broadcasters, Radio and TV, Builders/General Contractors, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Chemical & Related Manufacturing, Civil Servants/Public Officials, Clothing Manufacturing, Commercial TV & Radio Stations, Construction, Covid-19/ coronavirus, CPG, Cruise Ships & Lines, Defense, Doctors & Other Health Professionals, Drug Manufacturers, Education Colleges & Universities, Education Online, Education Trades, Electric Utilities, Entertainment Industry, Environment, Finance, Foreign & Defense Policy, Gas & Oil, Government - International, Government - National, Government - State and Local, Health Professionals, Hedge Funds, Human Resources, Information Technology, Infrastructure, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, Luxury Retail, Magazines, Manufacturing, National Security, News Media, Online Media, Pharmaceuticals/Health Products, Private Equity, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Telecommunications, Trade Associations, Travel Industry, TV Production, TV/Movies/Music, Utilities, Venture Capital, Waste Management, Work (Future of)