Sustainability as Corporate Identity

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Sustainability as Corporate Identity

Unilever’s Sustainable Living Plan sets targets for sourcing, supply chain, and production throughout its operations. A decade ago, CEO Paul Polman said that he wanted to double Unilever’s business while cutting its environmental impact in half. Allergan, the maker of Botox, has developed ways to conserve water and energy in its operations and supply chain. Outdoor outfitter Patagonia sets the pace for every industry: They encourage repairing rather than replacing their products, use natural rubbers and upcycled plastic bottles, and are committed to minimizing or eliminating packaging waste. Last year, Patagonia took its sustainability efforts a step further, saying it would only produce its popular custom logo-embroidered vests and jackets for companies who can prove they align with Patagonia’s corporate values.