360-degree video is created with a special camera rig designed to capture omnidirectional footage.
Once the video is rendered, viewers can rotate their point of view using a mouse, touchscreen, or motion-control gesture to explore the recorded scene. The format offers a more immersive and active viewing experience than traditional video for entertainment, documentary, and news, and it can be viewed through standard mediums like laptops and mobile devices. It is a relatively simple and low-cost alternative to the total immersion you’d find in advanced forms of virtual reality.
Online platforms like YouTube, Facebook, and Vimeo, as well as major television networks including ABC, Fox, and CNN use 360-degree video in social media content, entertainment, news, and sports. User-generated 360-degree footage has also flourished, due to portable 360-degree cameras from GoPro, Insta360, Ricoh and Xiaomi.
Garmin also recently introduced a 360-degree dash cam for more practical applications.
The future of 360-degree video is likely as a rudimentary version of VR. Because 360-degree content can be created with relatively inexpensive and user-friendly hardware, can be shared easily on popular platforms, and can be consumed on a variety of standard devices, it will probably persevere as a significant, if somewhat niche, format for the foreseeable future. With camera companies regularly improving functionality and lowering prices, we can expect an improvement in the caliber of 360-degree video in the coming years, which may coincide with the emergence of more sophisticated genres of content. Ultimately, however, the format may be eclipsed by more advanced forms of VR.
This trend is part of our section on Emerging Digital Interfaces. Other trends in this section include:
Advertising/Public Relations/Marketing, Aerospace, Agriculture, Airlines, Architectural Services, Auto Manufacturers, Beauty, Book Publishers, Broadcasters, Radio and TV, Builders/General Contractors, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Commercial TV & Radio Stations, Construction, CPG, Cruise Ships & Lines, Defense, Education Colleges & Universities, Education K-12, Education Online, Education Trades, Entertainment Industry, Environment, Finance, Fitness Companies, Government - International, Government - National, Government - State and Local, Health Professionals, Hospitality, Hotels/Motels/Tourism, Human Resources, Information Technology, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Luxury Retail, Magazines, Manufacturing, National Security, News Media, Non-profits/Foundations/Philanthropists, Online Media, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Technology Company, Telecommunications, Transportation, TV Production, TV/Movies/Music, Work (Future of)