Companies are now mapping the real world to generate synthetic digital twins.
Amazon has been studying Snohomish County in Washington, building realistic simulations of the region’s roads, buildings and traffic. Its maps are reported to be accurate down to the centimeter, precisely tracking subtle gradients in pavement and noting unique markings on sidewalks.
Amazon fused maps and 3D data to build synthetic versions of the county to test delivery drones. These kinds of virtual environments will be necessary as the company moves drones from research labs into the mainstream. In 2019, Amazon tested its Scout delivery robot in the real world, having trained it in the synthetic environment.
This trend is part of our section on Synthetic Media and Content. Other trends in this section include:
Advertising/Public Relations/Marketing, Aerospace, Agriculture, Airlines, Architectural Services, Auto Manufacturers, Book Publishers, Broadcasters, Radio and TV, Builders/General Contractors, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Commercial TV & Radio Stations, Construction, Corporate Boards & Directors, CPG, Cruise Ships & Lines, Defense, Diplomacy, Education Colleges & Universities, Education K-12, Education Online, Education Trades, Entertainment Industry, Environment, Finance, Fitness Companies, Government - International, Government - National, Government - State and Local, Health Professionals, Hospitality, Hotels/Motels/Tourism, Information Technology, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Luxury Retail, Magazines, Manufacturing, National Security, News Media, Non-profits/Foundations/Philanthropists, Online Media, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Technology Company, Telecommunications, Transportation, TV Production, TV/Movies/Music, Work (Future of)