What if you could interact with a simulated person to learn from them or practice management techniques? Would you invite a synth to a dinner party?
Samsung’s Technology and Advanced Research Labs (STAR Labs) thinks the answer is yes. It developed Neon, “a computationally created virtual being that looks and behaves like a real human, with the ability to show emotions and intelligence.”
Neons aren’t intended as a stand-in for the internet. They were built to hang out with you. U.S.-based startup Talespin built synths in virtual reality to teach people “soft” management skills, including how to encourage team members or how to fire someone with empathy and compassion.
Canadian startup TwentyBN built a synthetic sales associate to cheerfully interact with customers—and convince them to spend more money.
This trend is part of our section on Synthetic Media and Content. Other trends in this section include:
Advertising and Public Relations, Airlines, Beauty, Broadcasters, Radio and TV, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Cleargy & Religious Organizations, Clothing Manufacturing, Commercial TV & Radio Stations, Corporate Boards & Directors, CPG, Cruise Ships & Lines, Diplomacy, Education Colleges & Universities, Education K-12, Education Online, Education Trades, Entertainment Industry, Health Professionals, Hedge Funds, Hospitality, Hotels/Motels/Tourism, Human Resources, Information Technology, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Luxury Retail, Magazines, National Security, News Media, Non-profits/Foundations/Philanthropists, Online Media, Private Equity, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Travel Industry, TV Production, TV/Movies/Music, Venture Capital, Work (Future of)