Natalie Portman, Emma Watson, Taylor Swift and Daisy Ridley—smart, talented artists—began “appearing” in adult videos in late 2018.
Convincing short clips were made using deepfake techniques and soon went viral on Reddit. Not too long after, another Reddit user published a mobile application allowing anyone to make their own porn deepfakes.
This poses a particular problem for public figures, because right now there isn’t an easy way for the average person to tell what’s real and what’s fake. Photos and videos can spread through social networks and online without much protection for those victimized.
In the absence of digital tools to spot fakes, we’re left relying on critical thinking and common sense.
This trend is part of our section on Synthetic Media and Content. Other trends in this section include:
Advertising and Public Relations, Airlines, Beauty, Broadcasters, Radio and TV, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Cleargy & Religious Organizations, Clothing Manufacturing, Commercial TV & Radio Stations, Corporate Boards & Directors, CPG, Cruise Ships & Lines, Diplomacy, Education Colleges & Universities, Education K-12, Education Online, Education Trades, Entertainment Industry, Health Professionals, Hedge Funds, Hospitality, Hotels/Motels/Tourism, Human Resources, Information Technology, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Luxury Retail, Magazines, National Security, News Media, Non-profits/Foundations/Philanthropists, Online Media, Private Equity, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Travel Industry, TV Production, TV/Movies/Music, Venture Capital, Work (Future of)