Synthesized media has a known problem area: It can be used by malicious actors to mislead people, to trick voice authentication systems and to create forged audio recordings.
Voice fraud cost U.S. businesses with call centers $14 billion last year alone, according to a study by call center software maker Pindrop.
Google has been working on a synthetic speech dataset as part of the ASVspoof 2019 Challenge, which is an open source, global initiative designed to help develop countermeasures to fight spoofed speech. Researchers hope that the challenge will lead to more secure synthetic voice content.
Voice synthesis startup Lyrebird keeps its ethics statement in view on its website, and warns that its software “could potentially have dangerous consequences such as misleading diplomats, fraud and more generally any other problem caused by stealing the identity of someone else.”
This trend is part of our section on Synthetic Media and Content. Other trends in this section include:
Advertising and Public Relations, Airlines, Beauty, Broadcasters, Radio and TV, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Cleargy & Religious Organizations, Clothing Manufacturing, Commercial TV & Radio Stations, Corporate Boards & Directors, CPG, Cruise Ships & Lines, Diplomacy, Education Colleges & Universities, Education K-12, Education Online, Education Trades, Entertainment Industry, Health Professionals, Hedge Funds, Hospitality, Hotels/Motels/Tourism, Human Resources, Information Technology, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Luxury Retail, Magazines, National Security, News Media, Non-profits/Foundations/Philanthropists, Online Media, Private Equity, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Travel Industry, TV Production, TV/Movies/Music, Venture Capital, Work (Future of)