In 2020, we expect to see synthetic media technologies commercialized and made widely available.

But without the infrastructure in place to help consumers distinguish between synths and humans, the likelihood of misinformation campaigns will rise.

Synthetic media could be weaponized by governments, activist groups and individuals and could be treated the same as all other internet content, showing up in search results, on our smart speakers as audio content, on our connected TVs, in our inboxes and throughout social media.

It is possible that ahead of the 2020 elections in the U.S., sacred information channels—public, commercial, and cable news, government agencies, even family members—could become compromised.