In 2020, we expect to see synthetic media technologies commercialized and made widely available.
But without the infrastructure in place to help consumers distinguish between synths and humans, the likelihood of misinformation campaigns will rise.
Synthetic media could be weaponized by governments, activist groups and individuals and could be treated the same as all other internet content, showing up in search results, on our smart speakers as audio content, on our connected TVs, in our inboxes and throughout social media.
It is possible that ahead of the 2020 elections in the U.S., sacred information channels—public, commercial, and cable news, government agencies, even family members—could become compromised.
This trend is part of our section on Synthetic Media and Content. Other trends in this section include:
Advertising and Public Relations, Airlines, Beauty, Broadcasters, Radio and TV, Cable & Satellite TV Production & Distribution, Casinos/Gambling, Cleargy & Religious Organizations, Clothing Manufacturing, Commercial TV & Radio Stations, Corporate Boards & Directors, CPG, Cruise Ships & Lines, Diplomacy, Education Colleges & Universities, Education K-12, Education Online, Education Trades, Entertainment Industry, Health Professionals, Hedge Funds, Hospitality, Hotels/Motels/Tourism, Human Resources, Information Technology, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Luxury Retail, Magazines, National Security, News Media, Non-profits/Foundations/Philanthropists, Online Media, Private Equity, Professional Services, Professional Sports, Radio/TV Stations, Real Estate, Retail, Travel Industry, TV Production, TV/Movies/Music, Venture Capital, Work (Future of)