When a provider like Microsoft or Google changes a keyboard shortcut or switches the delete and archive button, the result can be a lot of frustration. Now consider when Tesla moves the horn or brake pedal… the result can be significantly more problematic. Or imagine there is a billing hiccup and your access to safety features is disabled during a road trip. In an ideal world, software that is always updated would be the safest and best experience possible. But software updates are often required and cannot be stopped. As more products are released in an evolving transportation platform, new features and functionality will be added via over-the-air firmware updates at a later date. Providers must increasingly learn to navigate the difficult path of introducing new features and improving customer experiences while balancing legacy experiences and muscle memory.