When a provider like Microsoft or Google changes a keyboard shortcut or switches the delete and archive button, the result can be a lot of frustration. Now consider when Tesla moves the horn or brake pedal… the result can be significantly more problematic. Or imagine there is a billing hiccup and your access to safety features is disabled during a road trip. In an ideal world, software that is always updated would be the safest and best experience possible. But software updates are often required and cannot be stopped. As more products are released in an evolving transportation platform, new features and functionality will be added via over-the-air firmware updates at a later date. Providers must increasingly learn to navigate the difficult path of introducing new features and improving customer experiences while balancing legacy experiences and muscle memory.
This trend is part of our section on Transportation Trends. Other trends in this section include:
Aerospace, Agriculture, Airlines, Alternative Energy Production & Services, Architectural Services, Auditors, Auto Manufacturers, Broadcasters, Radio and TV, Builders/General Contractors, Cable & Satellite TV Production & Distribution, Civil Servants/Public Officials, Commercial TV & Radio Stations, Construction, Corporate Boards & Directors, Covid-19/ coronavirus, Defense, Education Colleges & Universities, Electric Utilities, Environment, Finance, Foreign & Defense Policy, Gas & Oil, Government - National, Government - State and Local, Government Regulators, Heavy Industry, Hedge Funds, Information Technology, Infrastructure, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, Lobbyists, Manufacturing, National Security, News Media, Online Media, Private Equity, Professional Sports, Radio/TV Stations, Real Estate, Technology Company, Telecommunications, Transportation, Travel Industry, TV Production, Utilities, Venture Capital, Waste Management, Work (Future of)