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Transportation-as-a-Service

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Transportation-as-a-Service

The business models supporting transportation are starting to change as more players provide pay-per-use structures, such as ride, bike, scooter and car-sharing services. Ride-sharing services like Uber, Lyft, Via, and Gett are relatively well established, but the business model goes beyond cars. There are micro-mobility providers of electric and non-electric bicycles—Citi Bike, Mobike, Ofo, Lime—and electric scooter companies—Bird, Spin, Lime, Skip— and full-size gas and electric motorcycles—eCooltra and ioscoot. Car rental companies like Hertz and Avis are now allowing rentals by the minute or mile in some locations, and other companies let people rent out their own vehicles to strangers—Turo, Getaround, Zipcar, Koolicar, Drover, Carlease, Avis Budget Group, HyreCar, Hiyacar, Miveo Car-sharing Technologies and MaaS Finland. Car manufacturers, too, are testing out new ownership models like Silvercar by Audi, Care by Volvo or Porsche Passport. As transportation shifts to service platforms, subscriptions or usage rates, traditional ownership, maintenance and depreciation will decrease in popularity. Consumers will choose such services based on their personal needs, flexibility and cost-efficiency.