One of the new business verticals within the cannabis industry is cannabis you can drink.
As restrictions loosen on recreational marijuana use, we will start to see big commercial beverage companies launching new sparkling waters and non-alcoholic drinks infused with CBD, the non- (or less) psychoactive component of marijuana that is allegedly capable of reducing pain without getting you high.
There is also plenty of research into cannabis-infused alcoholic beverages, teas to help you relax and to sleep, and sports drinks to aid athletes in faster post-workout recovery. Constellation Brands, which makes Corona beer, and Lagunitas (a subsidiary of Heineken), are both investing in new techniques to infuse their products with CBD.
This trend is part of our section on Vices. Other trends in this section include:
Accountants, Advertising and Public Relations, Agriculture, Auditors, Banking, Bars & Restaurants, Beer, Wine and Liquor, Biosciences, Civil Servants/Public Officials, CPG, Diplomacy, Doctors & Other Health Professionals, Drug Manufacturers, Education Colleges & Universities, Education K-12, Entertainment Industry, Government - National, Government - State and Local, Government Regulators, Health Professionals, Human Resources, Insurance, Law Enforcement, Lawyers/Law Firms/Legal Industry, National Security, Pharmaceuticals/Health Products, Professional Services, Retail, Technology Company, Trade Associations, Work (Future of)