The Future Today Institute's 2020 Tech Trends Report
The Future Today Institute’s Tech Trends Report is in its 13th year of publication and has received more than 8 million cumulative views. Our 2020 Tech Trends report identifies 400 emerging trends across 31 industries that will begin to enter the mainstream and fundamentally disrupt business, geopolitics and everyday life. We offer analysis, strategic recommendations, business opportunities and detailed risk assessments, as well as 26 futures scenarios.
Register For our Upcoming Industry Trend Briefings (virtual)
Due to the Covid-19 coronavirus, we will be hosting virtual industry briefings via Zoom video conferencing rather than in-person meetings. During these briefings, we will walk you through research and key topics relevant to your industry, make strategic recommendations and take your questions. There is no charge to attend our industry briefings. We do ask that you take a look through our 2020 Tech Trends Report in advance of the briefing session.
Industry Briefing: Tech Trends For Advertising, Marketing and PR
March 24, 2020
12pm - 12:30pm ET (briefing)
12:30pm - 12:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For News Media and Journalism
March 25, 2020
1pm - 1:30pm ET (briefing)
1:30pm - 1:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For Corporate Boards and Governance
March 25, 2020
2pm - 2:30pm ET (briefing)
2:30pm - 2:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For Government and Lawmakers
March 26, 2020
12pm - 12:30pm ET (briefing)
12:30pm - 12:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For Banking and Finance
March 26, 2020
1pm - 1:30pm ET (briefing)
1:30pm - 1:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For Pharmaceuticals and Health Care
March 26, 2020
2pm - 2:30pm ET (briefing)
2:30pm - 2:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For Construction and Commercial Real Estate
March 31, 2020
3pm - 3:30pm ET (briefing)
3:30pm - 3:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends Manufacturing and Supply Chain
March 31, 2020
4pm - 4:30pm ET (briefing)
4:30pm - 4:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For CPG and Retail
April 1, 2020
12pm - 12:30pm ET (briefing)
12:30pm - 12:45pm ET (Q&A)
Register here
Industry Briefing: Tech Trends For Hotels and Airlines
April 1, 2020
1pm - 1:30pm ET (briefing)
1:30pm - 1:45pm ET (Q&A)
Register here
*Special Briefing For Writers, Producers, Designers and Storytellers
April 2, 2020
1 hour session beginning at 3pm Eastern/ 12pm Pacific
Register here
Trends Inform Strategic Decisions
Since 2006, the Future Today Institute has been covering emerging technology and science trends as they broadly relate to other industry sectors. It isn’t always easy to distinguish between trend and trendy, especially now as we transition to ambient computing, autonomous machines and a wide variety of digital vices. You need to make sound decisions today, but that’s a difficult ask since much of our technological ecosystem is still being developed. The easiest way to cut through hype is to remember that trends are driven by fundamental shifts in demographics, the economy, technology, politics and social movements. They are new manifestations representing our fundamental human needs. Trends form steadily over many years, and they do not necessarily follow a linear path. Trendy phenomena (or fads) are much more transient. They appear suddenly, capture our attention and distract us with intense possibilities—only to burn out just as quickly as they arrived. Fads move along a common cycle: insider discovery, trending on social networks, in influencer bragging, media hysteria and mainstream acceptance, until we are disillusioned because the fads never meet our broader expectations.