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Webbmedia Group has relaunched as The Future Today Institute. We are futurists, and we’re continuing our work as one of the world’s leading forecasting and strategy firms. We investigate emerging technology in order to forecast the future. We answer “What’s the future of X?” for a global client base using our data-driven, six-part forecasting methodology. Our promise is to inspire smart people to imagine what’s next and to help them make better, more informed decisions, ensuring the vitality of an organization in the face of disruption.

Become a Client

The Future Today Institute researches emerging technologies at the fringes and tracks them as they move towards the mainstream. Our pioneering, data-driven forecasting methodology and tools enable organization leaders to make better decisions about the future, today. The future isn’t something that just happens passively to us. Rather, we are creating it in the present tense. And so, with the right framework in hand, it is possible to anticipate new technologies and their impact in order to map what’s yet to come. We advise Fortune 500 and Global 1000 companies, technology and media companies, government agencies, large nonprofits, universities, established startups and foundations.

Trends + Forecasting

Our forecasting methodology was featured in the

Harvard Business Review.

Our data-driven, future forecasting model—the FuturePrint—helps us analyze consumer behavior, microeconomic trends, government policies, market forces and emerging research within the context of the continually evolving tech and digital media ecosystem in order to understand how the future is taking shape in the present. Our futurists start at the fringe and look for patterns and attributes that help us to identify a set of possible trends on the horizon.

Mapping the future for your organization begins with identifying early signposts as you look out on the horizon. In order to chart the best way forward, you must understand emerging trends: what they are, what they aren’t, and how they operate. At any moment, there are hundreds of small shifts in digital media and technology––developments on the fringes of science and society––that will impact our lives in the future. A trend is a new manifestation of sustained change within an industry sector, society, or human behavior. A trend is more than the latest shiny object. Fundamentally, a trend leverages our basic human needs and desires in a meaningful way, and it aligns human nature with breakthrough technologies and inventions.

Foresight Program

We offer a subscription program to ensure that your organization knows all of the most important near- and mid-future trends on the horizon. You won't ask yourself "how did we miss it?" again. Foresight clients get quarterly customized future trends presentations at their offices; concise monthly readings on emerging trends (about 2 hours of reading per month); invitations to our Big Ideas Summits and Future.Today Festival; our annual report; and the ability to chat with us throughout the month. To learn more about becoming a Foresight Program client, email us or call 267-342-4300.