The Future Today Institute helps leaders
and their organizations prepare for deep
uncertainty and complex futures.

Founded in 2006, the Future Today Institute researches, models and prototypes future risk and opportunity. As the leading advisory to executive leadership teams worldwide, FTI's data-driven applied research reveals trends and calculates how they will disrupt business, government and society. Together with our clients and partners, FTI is helping leaders achieve their preferred futures. Learn more about how we can help your organization →

Latest Research

Now Available: 2020 Entertainment, Media and Technology Trend Report

This is our third annual industry-specific analysis of emerging trends for entertainment, media and technology. We detail 157 emerging trends and 28 near-future scenarios. This industry report follows the same approach as our popular annual trends report, now in its 12th year with more than 7.6 million cumulative views.

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Now Available
2019 Emerging Tech Trends Report

The Future Today Institute's 12th annual Tech Trends report identifies 315 emerging trends across 26 industries that will begin to enter the mainstream and fundamentally disrupt business, geopolitics and everyday life around the world.

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How To Do Strategic Planning Like a Futurist

Futurists think about time differently, and company strategists could learn from their approach. For any given uncertainty about the future — whether that’s risk, opportunity, or growth — we tend to think in the short- and long-term simultaneously. To do this, FTI uses a framework that measures certainty and charts actions, rather than simply marking the passage of time as quarters or years. That’s why FTI's timelines aren’t actually lines at all — they are cones.

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The Axes of Uncertainty

Leaders often make common errors as they make strategic decisions about the future: they under-predict or over-predict change. The reason? Most of us find uncertainty uncomfortable, so we are reluctant to confront it. A better way to confront deep uncertainty is using FTI's Axes of Uncertainty Framework.

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Key Stakeholders Exercise

At the start of any strategic planning or foresight work, it’s important to identify an organization’s key stakeholders. The problem is that most organizations think too narrowly, focusing on either their existing customers and partners.

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Curating a Scenario Planning Team

The duality dilemma is responsible for a lack of forward thinking at many organizations. Overcoming the duality dilemma — and getting full use of your creatives and logicians — in order to track emerging trends and forecast the future is possible. But counterintuitively, it’s a matter of highlighting — rather than discouraging or downplaying — the strengths of each side.