The Future Today Institute helps leaders
and their organizations prepare for deep
uncertainty and complex futures.

Now Available
2019 Emerging Tech Trends Report

The Future Today Institute's 12th annual Tech Trends report identifies 315 emerging trends across 26 industries that will begin to enter the mainstream and fundamentally disrupt business, geopolitics and everyday life around the world.

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How To Do Strategic Planning Like a Futurist

Futurists think about time differently, and company strategists could learn from their approach. For any given uncertainty about the future — whether that’s risk, opportunity, or growth — we tend to think in the short- and long-term simultaneously. To do this, FTI uses a framework that measures certainty and charts actions, rather than simply marking the passage of time as quarters or years. That’s why FTI's timelines aren’t actually lines at all — they are cones.

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The Axes of Uncertainty

Leaders often make common errors as they make strategic decisions about the future: they under-predict or over-predict change. The reason? Most of us find uncertainty uncomfortable, so we are reluctant to confront it. A better way to confront deep uncertainty is using FTI's Axes of Uncertainty Framework.

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At the start of any strategic planning or foresight work, it’s important to identify an organization’s key stakeholders. The problem is that most organizations think too narrowly, focusing on either their existing customers and partners.

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Curating a Scenario Planning Team

The duality dilemma is responsible for a lack of forward thinking at many organizations. Overcoming the duality dilemma — and getting full use of your creatives and logicians — in order to track emerging trends and forecast the future is possible. But counterintuitively, it’s a matter of highlighting — rather than discouraging or downplaying — the strengths of each side.

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This is our second annual industry-specific analysis of emerging technology trends, which details 108 important technology trends that everyone working within the news ecosystem should be following. It follows the same approach as our popular annual trends report, now in its 10th year with more than 7 million cumulative views.

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