The Future Today Institute helps leaders
and their organizations prepare for deep
uncertainty and complex futures.
Now Available: 2020 Entertainment, Media and Technology Trend Report
This is our third annual industry-specific analysis of emerging trends for entertainment, media and technology. We detail 157 emerging trends and 28 near-future scenarios. This industry report follows the same approach as our popular annual trends report, now in its 12th year with more than 7.6 million cumulative views.
2019 Emerging Tech Trends Report
The Future Today Institute's 12th annual Tech Trends report identifies 315 emerging trends across 26 industries that will begin to enter the mainstream and fundamentally disrupt business, geopolitics and everyday life around the world.
How To Do Strategic Planning Like a Futurist
Futurists think about time differently, and company strategists could learn from their approach. For any given uncertainty about the future — whether that’s risk, opportunity, or growth — we tend to think in the short- and long-term simultaneously. To do this, FTI uses a framework that measures certainty and charts actions, rather than simply marking the passage of time as quarters or years. That’s why FTI's timelines aren’t actually lines at all — they are cones.
The Axes of Uncertainty
Leaders often make common errors as they make strategic decisions about the future: they under-predict or over-predict change. The reason? Most of us find uncertainty uncomfortable, so we are reluctant to confront it. A better way to confront deep uncertainty is using FTI's Axes of Uncertainty Framework.
Key Stakeholders Exercise
At the start of any strategic planning or foresight work, it’s important to identify an organization’s key stakeholders. The problem is that most organizations think too narrowly, focusing on either their existing customers and partners.
Curating a Scenario Planning Team
The duality dilemma is responsible for a lack of forward thinking at many organizations. Overcoming the duality dilemma — and getting full use of your creatives and logicians — in order to track emerging trends and forecast the future is possible. But counterintuitively, it’s a matter of highlighting — rather than discouraging or downplaying — the strengths of each side.
The Future Today Institute: Staff and Research In The News
FTI Salon on Uncertain Futures: A conversation with Amy Webb and Rev. Taka Kawakami (final date and time are still TBA)February 12 @ 6:00 pm - 8:30 pm
- March 13 @ 8:00 am - March 16 @ 5:00 pm