The FTI Way

Founded in 2006, the Future Today Institute researches, models and prototypes future risk and opportunity. As the leading advisory to executive leadership teams worldwide, FTI’s data-driven applied research reveals trends and calculates how they will disrupt business, government and society. Together with our clients and partners, FTI is helping leaders achieve their preferred futures. Our pioneering, data-driven forecasting methodology and tools empower leaders to make better decisions about the future, today.

We are living in an era of tremendous uncertainty. Our anxiety stems from information overload and the onslaught of new technologies. A great wave of disruption—anchored in artificial intelligence, automation, robotics, self-driving cars, genomic editing, cognitive computing, the Internet of Things, and big data—is underway. As these technologies move from the fringe to the mainstream, they promise to forever change our companies, economies and social structures.

This disruption has left many leaders feeling like they’re meandering through a haunted house, lost in the darkness, without a way to clearly see what’s around the next corner. Fearful of the next big scare, they make poor decisions, none at all, or worse—they try to turn back, hoping to recreate the world as it was decades ago.

As futurists, our job is to flip the switch, turn on the lights and illuminate the path forward. Once leaders are able to see and hear what’s up ahead—all of the trap doors, hidden rooms, masks and costumes—that haunted house is transformed into a regular old building that can be navigated without fear or concern. With the lights on, we embolden leaders to realize their own preferred futures.


Our Founder

Amy Webb

Founder and Quantitative Futurist

FTI provides our clients and partners with tangible strategic insights that lead to action. We identify new value flows, model risk, and help executive leadership teams confront uncertainty so that they can anticipate and plan for the future. FTI is a network of world-class researchers, strategists, data scientists and designers led by CEO and Founder Amy Webb.

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