About the Future Today Institute


The FTI Way


Founded in 2006, the Future Today Institute researches, models and prototypes future risk and opportunity. As the leading strategic foresight and futurology management consultants to executive leadership teams worldwide, FTI’s data-driven applied research reveals trends and calculates how they will disrupt business, government and society. Together with our clients and partners, FTI is helping leaders achieve their preferred futures. Our pioneering, data-driven forecasting methodology and tools empower leaders to make better decisions about the future, today.

We are living in an era of tremendous uncertainty. Our anxiety stems from information overload and the onslaught of new technologies. A great wave of disruption—anchored in artificial intelligence, automation, robotics, self-driving cars, genomic editing, cognitive computing, the Internet of Things, and big data—is underway. As these technologies move from the fringe to the mainstream, they promise to forever change our companies, economies and social structures.

This disruption has left many leaders feeling like they’re meandering through a haunted house, lost in the darkness, without a way to clearly see what’s around the next corner. Fearful of the next big scare, they make poor decisions, none at all, or worse—they try to turn back, hoping to recreate the world as it was decades ago.

As futurists, our job is to flip the switch, turn on the lights and illuminate the path forward. Once leaders are able to see and hear what’s up ahead—all of the trap doors, hidden rooms, masks and costumes—that haunted house is transformed into a regular old building that can be navigated without fear or concern. With the lights on, we embolden leaders to realize their own preferred futures.


Our Founder

Amy Webb

Founder and Quantitative Futurist

FTI provides our clients and partners with tangible strategic insights that lead to action. We identify new value flows, model risk, and help executive leadership teams confront uncertainty so that they can anticipate and plan for the future. FTI is a network of world-class researchers, strategists, data scientists and designers led by CEO and Founder Amy Webb.

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Our Methodology

The Future Today Institute's strategic forecasting model uses quantitative and qualitative data to identify weak signals and map their trajectories into tech trends. Our seven steps alternate between broad and narrow scopes, which include: framing your work, identifying weak signals at the fringe, spotting patterns, developing trend candidates, calculating a trend's velocity, developing scenarios, and finally, backcasting preferred outcomes.

The steps of our methodology can be used independently to surface new trends or to generate scenarios, or they can be used to guide your strate­gic planning process. Toidentify trends, usesteps 1- 4. Toimagine future worlds, use steps 1 and 5.


1. Converge: Determine your questions, time horizons and stakeholders.

2. Diverge: Listen for weak signals at the fringe. Make observations and harness information from the broadest possible array of sources and on a wide variety of topics.

3. Converge: Uncover hidden patterns in the previous step. Use FTl's CIPHER framework to identify trends. Look for contradictions, inflec­tions, practices, hacks, extremes and rarities.

4. Diverge: Ask questions to learn how the trends you've identified inter­sect with your industry and all of its parts.

5. Converge: Calculate the velocity andtrajectory of change that areboth internal andexternal to your organization.

6. Diverge: Write scenarios to describe impacts and outcomes in the future.

7. Converge: Backcast preferred outcomes. Define your desired future and then work backwards to identify the strategic actions connecting that future to your present.